Talk about sustainability: sustainable packaging, refillable products, use of raw materials produced with attention to the environment... everything must be directed towards construction of a storytelling aimed at telling your company's commitment to protecting nature. One Christmas omnichannel: YouTube, Facebook, Instagram, TikTok (and here you will find the customers most attentive to sustainability: the youngest), etc. Nowadays purchases are made everywhere and it is.
Good to always keep in mind an omnichannel strategy to intercept your audience: always. Differentiate yourselves: don't fail to Job Function Email List underline your competitors. Do you think you are more sustainable? Prove it with facts! Make videos, talk, tell your stories and show how your products are made. Transparency will never go out of fashion, remember that. Don't forget emails and newsletters: If in 2021 over 300 billion emails were sent all over the world (yes, you read that right.
It is estimated that this number will continue to grow more and more. Although the majority of consumers say they are tired of receiving spam emails and are worried about possible viruses, the majority of them also say they are fairly confident they can defend themselves and know how to recognize a scam. This is where you will have to work: clear emails, directed at a specific audience and with a clear and easily identifiable sender. Black Friday might be a great time to start.